Price War: Index Funds vs ETFs

Those of us who monitor expense ratios like a hawk already know there is a price war underway between popular index funds and exchange traded funds. This is certainly music to my ears even though I think at some point someone in the industry will be smart enough to market an index fund or etf that has no expense ratio and instead uses the product as a means to gain client share in order to sell other investment and insurance products. (Mark my words - this will happen sooner or later). Until then, it makes sense to shop around as every little bit helps the bottom line. READ